Sunday, September 13, 2009

Do Internet Businesses Fail More Than Offline Startups?

We Internal Dsl Modem all heard streamyx latest promotion most new businesses fail; you might have even seen the statistic that only 3% of businesses make it past Streamyx Hotspot 5th year. I'm not sure of the source of that discouraging piece of news, but I know that the US Small Business Administration quotes a survival rate of 45% after five years, and 29% after ten.

Those statistics apply to all business, and you would think online businesses have better odds since they generally have lower startup costs and overhead. Wouldn't that remove one of the main causes of offline business failures, insufficient cash?

However, though I haven't found reliable statistics backing it up, I did find a number of informal surveys concluding that online businesses fail even more than off line startups.

That makes sense when you think about it: the fact that you can start an online business for relatively little money means that a greater number of people will try it. And many of them won't persevere either because they don't want to keep putting in the time, get discouraged, or never really went about it the right way.

A lot of new online entrepreneurs don't have much of a business vision or plan. They just know they want to make money, learn about various internet marketing techniques through free or paid courses and start using them.

But the basic wisdom of being in business still applies: what is your business offering and to whom? What problem does it solve?

You need to have an idea of how your operations fit together, even if it's just you on your computer after work. Which internet marketing technique makes sense for you and why?

Yes, conducting business online is different in many ways than running a brick and mortar operation. You need to educate yourself; read and take courses from internet mentors.

But what they teach still needs to be held in the context of overall business common sense; the big picture of what your business is about. So make sure you have an answer to the basic questions about your business:

  • Who specifically are you serving and what's the best way to reach them?
  • Which of their problems are you solving?
  • Where do you want to go with this business, and does what you are doing fit that vision

Otherwise, your business might become another mortality statistic. Or you might find that you spend a lot of money randomly buying products and learning about specific techniques, being disappointed with the results.

One mentor who gives both the big picture of how to start an internet business as well as practical, cost-effective "next steps" is Connie Ragen Green. She sorts fastest broadband the technology and marketing tools and puts it all in context. Check her out at: http://www.startaninternetbusinesswithConnieGreen.com

Helene Desruisseaux (Helene D.) helps entrepreneurs design their businesses around their personality, individual strengths and life purpose so that they experience greater success with more meaning and less stress. Her site is http://www.WhereBusinessMeetsSpirit.com

Gwen Stefani is all smiles as she steps out of her hotel in NYC with her husband Gavin Rosedale on September 11, 2009 while wearing a very see-through shirt.

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